YouTube: Google's platform now has its "tudum"
When starting YouTube, you may have noticed a small change. The platform has a new startup sound and there is an explanation for this change. Launching YouTube just last night on my TV, I noticed that a little something had changed. Google's popular video platform has gotten a new startup animation and sound. Unlike recent changes made by the firm, this novelty does not change the user experience. The new sound only lasts a handful of seconds and you can hear it here (see below) or by experiencing it yourself on your devices. Note that animation and sound are not yet available to all users. Google confirms you can already hear it if you're using YouTube on a TV. The site The Verge specifies that the change is also active on the application for PlayStation 5, but not yet on the version dedicated to Apple TV. The new startup sound is reminiscent of Netflix's classic "tudum," allowing YouTube to be easily recognized at launch. How YouTube came up with this sound? Google provides explanations On his blog, the Mountain View firm returned in more detail to his decision. If the startup sound is a detail for you, it is not for Google, which designed this sound in partnership with the Antfood studio. The American giant says it wanted to have "something lively, attractive and easily recognizable". Even if you're away from your TV or device, you should know that you're about to land on YouTube, says Google.