Google Maps: the new local features are here
We updated this article on 11/18/2022, when some local features announced by Google during Search On are finally available.
Live View, for example, allows users to search in augmented reality. They can use their camera to find local establishments nearby. For now, the novelty is available in Paris, London, New York, Los Angeles, San Francisco and Tokyo.
Do you want to eat a truffle pizza tonight? Good news, all you have to do is type “truffle pizza near me” and Google will redirect you to restaurants that serve this dish nearby. Visual search with Google Lens is also available. For the moment, this other novelty can only be used in the United States. To learn more about these and other features coming soon, you can read the rest of the article below. Change is (still) now on Google Maps. Google has just announced 3 new promising features for its application.
"Live view", "Neighborhood vibe" and "Immersive view" will soon complete the app's already full range of options. Much more than a simple GPS designed to manage daily journeys, it has become essential for local businesses. Hence the interest of optimizing your Google My Business listings to boost your local SEO and web-to-store traffic at the same time. In short, let's take stock of the 3 new features that will arrive in the coming months.
"Live view" to launch augmented reality searches Augmented reality on Google Maps? It's not really new. The app has been integrating this feature since 2019. With "Live view", Google goes even further. From now on, Maps will no longer just display the route to follow in augmented reality. Users will also be able to launch searches in AR (“Augmented Reality”). Here is the example given by Google: “Let’s imagine that you go to the market and you need to withdraw some money. Thanks to Live view, all you have to do is raise your phone and search for “cash dispenser” to instantly see the cash dispensers around you”.